
The specs have of course improved tremendously year over year. Since its introduction in 2006 the Mac Pro lineup starts at $2499: I spend all of this time talking about price because the Mac Pro isn’t cheap.

If you want something high performance without an integrated display but more affordable than the Mac Pro then there’s always the Hackintosh route. The Mac mini at the low end of the OS X scale, the iMac in the middle and the Mac Pro up top. This leaves us with the current product lineup. From Apple’s perspective this probably harms the overall user experience (what if a customer buys an inferior display and uses it with a Mac?) and it only allows Apple to realize profit on a computer, not a computer + display. A standard Mac could potentially drive customers away from the iMac and into a Mac + cheap monitor configuration. There’s also the issue of cannibalization. At lower price points it’s difficult to justify the Apple tax, thus driving margins lower and ultimately impacting stock price. Apple has refused to entertain the idea for what I can only assume are a number of reasons. A decent desktop that fills the $1000 - $2000 price range.

These days, the Mac Pro is basically the un-Mac.įor years users have argued that Apple needs a standard Mac. It’s the fastest Mac you can buy and it's a desktop.
